Method and System for Determining Changes in Brand Awareness after Exposure to On-line Advertisements

A method for surveying users of websites for brand awareness comprising:

• assigning cookies randomly for a test group, a control group and a general group during a first period of time;
• exposing neither the test group nor the control group to a test advertisement for a second period of time;
• exposing the test group, but not the control group, to the test advertisement for a third period of time;
• and
• surveying both the test group and the control group concerning their awareness of a brand associated with the test advertisement during a fourth period of time.

A system for determining changes in brand awareness including:

• an advertiser server including a processor, memory and a network connection, wherein the advertiser server includes program instructions stored in the memory and executable on the processor including:
• code segments first selecting and monitoring a test group and a control group over the network connection, where the test group comprises a first plurality of members and the control group comprises a second plurality of members from a pool of users;
• code segments second exposing the test group, but not the control group, to an advertisement associated with a brand over the network connection;
• code segments third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand over the network connection;
• and
• code segments fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement.