Systems and Methods for Direct Distribution of Merchant-Based Rewards

A method, comprising:

• accepting a request to establish a relationship with a user via at least one of an automatic acceptance from a relationship between the user and a merchant or a direct request from a user to the merchant;
• communicating an offer from the merchant to the user based upon the accepted relationship;
• monitoring a communication of the offer from the user;
• tracking a number of redemptions from at least one of the user or the one or more relationships of the user;
• and
• communicating an additional offer from the merchant exclusive to the user based upon the tracked number of redemptions.

A method comprising:

• creating an offer from a merchant based on media;
• communicating the offer to one or more users;
• associating a reward to the offer, wherein the reward relates to the merchant;
• and
• communicating the reward to at least one user based on redemption, wherein the communication is a user that redeemed the offer or an additional user that has an established relationship on a social network.

A method, comprising:

• receiving an incentive from a provider, wherein the provider is a restaurant;
• identifying an ambassador relationship between the provider and an ambassador user;
• transmitting the incentive to the ambassador user;
• receiving an incentive action from a prospect user, the prospect user shares at least a prospect relationship with the ambassador user;
• and
• crediting an ambassador score associated with the ambassador user based at least in part on the incentive action.