US 2014/0278799 A1Published application

Automated identification of marketing opportunities based on stored marketing data

AssigneeBookigee, Inc.

InventorKristen McLean

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Abstract

A computer system for identifying one or more marketing opportunities for a target product, based on stored marketing data, comprises a processing unit programmed for defining a target product having one or more characteristics, defining at least one existing comparable product that matches one or more characteristics of the target product, reading social media data and sales data for the target and comparable products, calculating one or more marketing opportunities for the target product based on the data that was read, ranking the one or more marketing opportunities for the target product based on the stored marketing data, which comprises consumer behavior data, such that a ranking score is generated for each marketing opportunity, and displaying the one or more marketing opportunities and the corresponding rankings scores for each marketing opportunity.

Claims16

Dependent claims

A computer system for identifying one or more marketing opportunities for a target product, based on stored marketing data, wherein the computer system comprises:

a network connection device communicatively coupled with a communications network;
a memory storage for storing data;
and
a processing unit coupled to the memory storage and the network connection device, wherein the processing unit is programmed for:
defining a target product having one or more characteristics;
defining at least one existing comparable product that matches one or more characteristics of the target product;
reading, via the communications network, social media data and sales data for the target product;
reading, via the communications network, social media data and sales data for the comparable product;
calculating one or more marketing opportunities for the target product based on the data that was read;
ranking the one or more marketing opportunities for the target product based on the stored marketing data, which comprises consumer behavior data, such that a ranking score is generated for each marketing opportunity;
and
displaying, via the communications network, the one or more marketing opportunities and the corresponding ranking scores for each marketing opportunity.

9 more elements

A computer-readable storage medium storing executable instructions, which, when executed by a computing device, cause the computing device to perform a method for identifying one or more marketing opportunities for a target product, based on stored marketing data, the method comprising:

defining a target product having one or more characteristics;
defining at least one existing comparable product that matches one or more characteristics of the target product;
reading, via the communications network, social media data and sales data for the target product;
reading, via the communications network, social media data and sales data for the comparable product;
calculating one or more marketing opportunities for the target product based on the data that was read;
ranking the one or more marketing opportunities for the target product based on the stored marketing data, which comprises consumer behavior data, such that a ranking score is generated for each marketing opportunity;
and
displaying, via the communications network, the one or more marketing opportunities and the corresponding ranking scores for each marketing opportunity.

5 more elements

Dependencies are inferred from the claim text.