Determination of advertisement based on player physiology
AssigneeNguyen Gaming LLC
InventorBinh T. Nguyen
Life of this patent
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Abstract
A method, apparatus, and system of selective advertising includes a gaming server to receive a request to play a game of chance from a gaming device, transmit gaming data to the gaming device, the gaming data associated with the requested game of chance, and receive player data, the player data associated with the player's eye movement, gestures, or change in state. The server may also be configured to analyze the player data, determine a context associated with the player data; and initiate an action based on the determined context.
Claims20
A system of selective advertising, comprising:
- a gaming server configured to:
- receive a request to play a game of chance from a gaming device;
- transmit gaming data to the gaming device, the gaming data associated with the requested game of chance;
- receive player data, the player data associated with the player's eye movement, gestures, or change in state;
- analyze the player data;
- determine a context associated with the player data;
- and
- initiate an action based on the determined context;
- the gaming device configured to:
- receive the gaming data;
- and
- display the gaming data on a display of the gaming device;
- and
- a sensor proximate the gaming device, the sensor configured to detect player data, the player data includes at least data based on player eye movement, gestures, or change in state.
A method for selecting advertisements based on player physiology, comprising:
- transmitting, by a gaming device, a request to play a game of chance;
- receiving gaming data at the gaming device, the gaming data associated with the requested game of chance;
- determining, by a sensor, if there is player eye movement changes;
- determining, by the sensor, if there is player movement;
- recording the player eye movement changes if it is determined that there is player eye movement changes;
- and
- recording the player movement if it is determined that there is player movement.
A method for selecting advertisements, comprising:
- receiving, by a gaming server, a request to play a game of chance;
- transmitting gaming data to a gaming device, the gaming data associated with requested game of chance;
- receiving player data, the player data including at least player gesture movement, eye movement, or state change;
- analyzing the player data;
- determining at least one advertisement based upon the analyzed player data;
- transmitting the at least one advertisement to the gaming device;
- determining a context associated with the player data;
- and
- initiate an action based on the determined context.
Dependencies are inferred from the claim text.