Systems and Methods for the Assessment of Vertical Goodwill in Social Media Performance

A non-transitory, computer-readable medium containing instructions that, when executed by a processor, performs a method comprising:

• identifying an asset;
• associating a first subset of social media profiles with the asset, each social media profile of the first subset being controlled by the asset;
• associating a second subset of social media profiles with the asset, each social media profile of the second subset being controlled by one or more entities other than the asset;
• and
• deriving primary profile performance information for each social media profile of the first subset, the primary profile performance information comprising one or more components corresponding to one or more aspects of social media performance;
• deriving secondary profile performance information for each social media profile of the second subset, the secondary profile performance information comprising the one or more components corresponding to the one or more aspects of social media performance;
• and
• deriving asset performance information based, at least in part, on the primary profile performance information and the secondary profile performance information.

A non-transitory, computer-readable medium containing instructions that, when executed by a processor, performs a method comprising:

• identifying an asset;
• identifying a peer group, the peer group comprising the asset and a plurality of entities;
• identifying a plurality of social media profiles associated with the peer group;
• deriving profile performance information for each of the plurality of social media profiles associated with the peer group;
• and
• deriving asset performance information based, at least in part, on the profile performance information for each of the plurality of social media profiles associated with the peer group.