Method of driving electrophoretic display device, control circuit of electrophoretic display device, electrophoretic display device, and electronic apparatus

A method of driving an electrophoretic display device that includes pixel electrodes, common electrodes, and an electrophoretic material to which electric fields generated between the pixel electrodes and the common electrodes are applied, and that displays at least a first color and a second color,

• wherein the electrophoretic material includes first particles which show the first color and second particles which show the second color, at least one side of the first particles and the second particles being charged with positive polarity or negative polarity,
• wherein, when the first particles are dispersed on sides of the common electrodes, the electric fields which are generated between the pixel electrodes and the common electrodes include a first electric field which faces a first direction and a second electric field which is weaker than the first electric field, the first electric field and the second electric field being alternately repeated at a common potential cycle Tc,
• wherein, when the second particles are dispersed on sides of the common electrodes, the electric fields which are generated between the pixel electrodes and the common electrodes include a third electric field which faces a second direction opposite to the first direction and a fourth electric field which is weaker than the third electric field, the third electric field and the fourth electric field being repeated at the common potential cycle Tc, and
• wherein the first electric field, the second electric field, the third electric field, and the fourth electric field are formed by supplying alternate potential to the common electrodes at the common potential cycle Tc.