Time varying evaluation of multimedia content

A device, comprising:

• a processor;
• and
• a memory comprising processor executable code, the processor executable code, when executed by the processor, configures the device to:
• obtain timing information associated with at least a portion of the multimedia content while the multimedia content is being presented by a second device, the timing information identifying temporal location(s) of one or more segments of the multimedia content within a timeline of the multimedia content;
• receive feedback regarding the multimedia content from a user interface while the multimedia content is being presented by the second device, wherein the feedback is received independently from the timing information;
• use the timing information to associate the received feedback with the one or more segments of the multimedia content;
• transmit the received feedback and the associated timing information to a database;
• and
• receive a response from the database while the multimedia content is still being presented by the second device, the response comprising information regarding one or more segments of the multimedia content, the response having been produced from information received from a plurality of consumers of the multimedia content on a segment-by-segment basis and the information received from the plurality of consumers having been processed to obtain an aggregated result for each of the one or more segments of the multimedia content.

A computer program product, embodied on one or more non-transitory computer readable media, comprising:

• program code for obtaining, at a second device, timing information associated with at least a portion of the multimedia content while the multimedia content is being presented by a first device, the timing information identifying temporal location(s) of one or more segments of the multimedia content within a timeline of the multimedia content;
• program code for receiving feedback regarding the multimedia content from a user interface while the multimedia content is being presented by the first device, wherein the feedback is received independently from the timing information;
• program code for using the timing information to associate the received feedback with the one or more segments of the multimedia content;
• program code for transmitting the received feedback and the associated timing information to a database;
• and
• program code for receiving a response from the database while the multimedia content is still being presented by the first device, the response comprising information regarding one or more segments of the multimedia content, the response having been produced from information received from a plurality of consumers of the multimedia content on a segment-by-segment basis and the information received from the plurality of consumers having been processed to obtain an aggregated result for each of the one or more segments of the multimedia content.

A device, comprising:

• a timing information detector to receive one or more timing information associated with at least a portion of a multimedia content while the multimedia content is being presented by a second device, the timing information identifying temporal location(s) of one or more segments of the multimedia content within a timeline of the multimedia content;
• a user interface to receive feedback regarding the multimedia content, wherein the feedback is received independently from the timing information;
• a synchronization component coupled to the timing information detector and to the user interface to associate the received feedback with the one or more segments of the multimedia content based on the timing information;
• and
• a communication unit to:
• transmit the received feedback and the associated timing information to a database;
• and
• receive a response at the second device from the database while the multimedia content is still being presented by the second device, the response comprising information regarding one or more segments of the multimedia content, the response having been produced from information received from a plurality of consumers of the multimedia content on a segment-by-segment basis, and the information received from the plurality of consumers having been processed to obtain an aggregated result for each of the one or more segments of the multimedia content.