Multimedia system based e-commerce
AssigneesSony Electronics Inc., Sony Corporation
InventorDavender Agnihotri
Life of this patent
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Abstract
E-commerce techniques, in accordance with embodiments of the present technology, provide an improved buying experience integrated with the television viewing experience. A multimedia system for implementing the e-commerce techniques includes a two way communication system such as a set top box, display device and remote controller. The set top box and display device are used to present enhanced content including one or more offerings to users. The users can use the remote control to complete a purchase transaction for one or more of the offerings.
Claims19
1-20. (canceled)
at least one computer readable storage storing instructions executable by a processor;
- and
- at least one processor configured for accessing the storage and executing the instructions which when executed by the processor configure the at least one processor for:
- receiving enhanced content from a service provider, wherein the enhanced content includes multimedia content, an offering, and control information associated with a signal for selecting the offering;
- outputting on a display device the multimedia content and the offering;
- receiving the signal from user activation of a control device indicating selection of the offering;
- sending an indication of the selection of the offering to the service provider;
- receiving additional information concerning the offering from the service provider in response to sending the indication of the selection of the offering;
- outputting on a display the additional information concerning the offering;
- receiving at least one additional signal from user activation of a control device indicating selection or input of one or more parameters or attributes concerning the additional information about the offering;
- and
- sending an indication of selection or input of one or more parameters or attributes to the service provider.
At least one server, comprising:
- at least one processor;
- and
- at least one computer storage storing instructions which when executed by the at least one processor configure the at least one processor for:
- sending enhanced content including an offering to a user system;
- receiving a signal from the user system associated with selection of the offering;
- sending additional information concerning the offering to the user system in response to receiving the indication of the selection of the offering for presentation of the additional information by the user system;
- receiving one or more additional signals associated with selection or input of one or more parameters or attributes concerning the additional information about the offering;
- and
- receiving an indication of selection or input of one or more parameters or attributes.
Dependencies are inferred from the claim text.