Synchronizing video content with extrinsic data

A system, comprising:

• at least one computing device;
• and
• at least one service executable in the at least one computing device, the at least one service comprising:
• logic that causes a user interface to be rendered that facilitates a selection from a plurality of extrinsic data items that are associated with a video content feature that is currently being presented to a user;
• logic that determines a time in the video content feature that is currently being presented to the user, the time corresponding to a user selection of a particular extrinsic data item of the plurality of extrinsic data items received through the user interface;
• and
• logic that generates an association between the particular extrinsic data item and the time in the video content feature in response to the user selection.

A non-transitory computer-readable medium embodying at least one program executable in at least one computing device, comprising:

• code that causes a user interface to be rendered that facilitates a selection from a plurality of extrinsic data items that are associated with a video content feature that is currently being presented to a user;
• code that determines a time in the video content feature that is currently being presented to the user, the time corresponding to a user selection of a particular extrinsic data item of the plurality of extrinsic data items received through the user interface;
• and
• code that generates an association between the particular extrinsic data item and the time in the video content feature in response to the user selection.