Display apparatus and method for providing customer-built information using the same

A method of providing customer-built information using a display apparatus, the method comprising:

• collecting data regarding a tendency of a user;
• transmitting the data to an external device;
• receiving a media recommendation request signal from a user;
• transmitting the media recommendation request signal to the external device;
• receiving media recommendation information based on the transmitted data, from the external device;
• and
• displaying the received media recommendation information.

A method of providing customer-built information using a server, the method comprising:

• receiving, from a display apparatus, log information and tendency profile data of a user;
• receiving, from the display apparatus, a content recommendation request;
• generating a content recommendation based on the log information and tendency profile data of the user and log information and tendency profiles of a plurality of users stored in a database;
• and
• transmitting the content recommendation to the display apparatus.

A system to provide customer-built information, the system comprising:

• a display apparatus to receive a request from a user viewing content to recommend content, wherein the display apparatus collects log information and a tendency profile based on behavior information of the user, environmental information, broadcasting information, and content information;
• a database to store log information and tendency profiles of a plurality of users;
• and
• a server to receive the collected log information and tendency profile of the user from the display apparatus, to generate a content recommendation for the user based on the log information and tendency profile of the user and the log information and tendency profiles of the plurality of users stored in the database.