Method And System For Identifying Events In A Streaming Media Program

A streaming media system, comprising:

• a program management system responsive, to a request for a streaming media program from a rendering device, to provide a manifest identifying stored content the rendering device is to obtain to render the requested streaming media program and additional content;
• a content delivery network responsive to download requests from the rendering device for the content identified in the manifest to deliver the requested content to the rendering device;
• and
• an inband data manager operable to include inband data defining at least one time related event unique to the instance of the additional content provided to the rendering device.

A method of identifying events in a streaming media program delivered to a rendering device, comprising the steps of:

• a streaming media system receiving from a rendering device a request for a streaming media program;
• delivering a manifest to the rendering device from the streaming media system, the manifest identifying the content the rendering device is to obtain to render the requested streaming media program and additional content;
• the rendering device requesting relevant portions of the identified content from the streaming media system to render portions of the requested media program and additional content;
• the requested relevant portions of the identified content including inband data defining at least one time related event associated with a unique time point within the content or the additional content provided;
• and
• the rendering device identifying the occurrence of an event defined by the inband data.

A method of identifying events, at a streaming media system, in a streaming media program delivered to a rendering device, comprising the steps of:

• receiving from a rendering device a request for a streaming media program;
• delivering a manifest to the rendering device from the streaming media system, the manifest identifying the content the rendering device is to obtain to render the requested streaming media program and additional content;
• receiving a request from the rendering device for relevant portions of the identified content from the streaming media system, the requested relevant portions of the identified content including inband data defining at least one time related event unique to the instance of the additional content requested;
• and
• providing the requested content and additional content.

A method of identifying events in a streaming media program at a rendering device, comprising the steps of:

• sending to a streaming media system a request for a streaming media program;
• receiving a manifest from the streaming media system, the manifest identifying the content the rendering device is to obtain to render the requested streaming media program and additional content;
• requesting relevant portions of the identified content from the streaming media system to render portions of the requested media program and additional content, the requested relevant portions of the identified content including inband data defining at least one time related event unique to the instance of the additional content provided;
• receiving the requested relevant portions of the identified content;
• and
• identifying the occurrence of an event defined by the inband data and performing an action corresponding to the identified event.