Customer relationship management using mobile device and method therefor

A customer management system using a mobile device, the system comprising:

• an enterprise member terminal 200 for transmitting information related to creation of a mobile homepage to a management server 200, and receiving information related to mobile homepage connection and information on a new bulletin board comment from the management server 200;
• the management server 200 for receiving the information related to creation of a mobile homepage from the enterprise member terminal 100 and creating the mobile homepage, transmitting mobile homepage guide information to the individual member terminal 300 of the mobile homepage guide target customer, transmitting the information related to mobile homepage connection and the information on the new bulletin board comment to the enterprise member terminal 100, receiving a request for searching for information on a location of the enterprise member terminal 100 from the individual member terminal 300, and transmitting information on the enterprise member terminal 100 positioned within a predetermined distance from the individual member terminal 300 to the individual member terminal 300;
• and
• the individual member terminal 300 for receiving the mobile homepage guide information from the management server 200 and connecting to the mobile homepage, transmitting the request for searching for information on a location of the enterprise member terminal 100 to the management server 200 and receiving information on the enterprise member terminal 100 positioned within a predetermined distance from the management server 200.

A customer management method using a mobile device, the method comprising the steps of:

• (A) allowing a management server 200 to receive information on a management target customer who is a target to which a mobile gift card will be provided from an enterprise member terminal 100;
• (B) allowing the management server 200 to transmit information on a mobile gift card authentication page to an individual member terminal 300 and transmit the mobile gift card to the individual member terminal 300 if authentication is completed;
• (C) allowing the management server 200 to transmit a mobile gift card transmission result to the enterprise member terminal 100;
• (D) allowing the management server 200 to receive information related to creation of a mobile homepage from the enterprise member terminal 100 and create the mobile homepage;
• (E) allowing the management server 200 to transmit mobile homepage guide information to the individual member terminal 300 of a mobile homepage guide target customer;
• and
• (F) allowing the management server 200 to transmit information related to mobile homepage connection and information on a new bulletin board comment to the enterprise member terminal 100.

A customer management method using a mobile device, the method including the steps of:

• (A′) allowing a management server 200 to receive information related to creation of a mobile homepage from an enterprise member terminal 100 and create the mobile homepage;
• (B′) allowing the management server 200 to transmit mobile homepage guide information to an individual member terminal 300 of a mobile homepage guide target customer;
• (C′) allowing the management server 200 to transmit information related to mobile homepage connection and information on a new bulletin board comment to the enterprise member terminal 100;
• (D′) allowing the management server 200 to receive a request for searching for information on a location of the enterprise member terminal 100 from the individual member terminal 300, and
• (E′) allowing the management server 200 to provide location information of the enterprise member terminal existing within a predetermined distance from the individual member terminal 300 to the individual member terminal 100 so that the individual member terminal 300 can connect to the mobile homepage of the enterprise member terminal 100.