Recipient interface for a gift transaction system

A processor-implemented method comprising:

• receiving a gift transaction to send a gift item to a recipient;
• generating an interactive gift notification for the recipient based on the gift transaction;
• detecting an indication of exchange intent to elect an exchange item instead of the gift item via the interactive gift notification;
• receiving a shipping address for the gift transaction through the interactive gift notification;
• and
• sending a notification to a merchant store to ship a gift package including the exchange item to the shipping address.

A gift transaction system comprising:

• a gift transaction server including a processor and a non-transitory storage medium having modules executable by the processor, the modules including:
• a recipient interface module configured to:
• receive a gift transaction to send a gift item to a recipient;
• generate an interactive gift notification for the recipient;
• receive a shipping address for the gift transaction through the interactive gift notification;
• and
• a merchant back-end interface module configured to send a notification to a merchant store to ship a gift package to the shipping address.