Generating and maintaining a list of products desired by a social networking system user

A computer-implemented method comprising:

• storing one or more user profiles of users of a social networking system and a set of connections among the users, the one or more user profiles including a user profile of a target user;
• generating a wish list identifying one or more products associated with the target user;
• associating the wish list including the one or more products with the user profile of the target user;
• presenting a wish list page including content items each representing a product included in the wish list, the wish list page accessible to other users of the social networking system connected to the target user;
• receiving a comment associated with a content item selected from the wish list page from a commenting user connected to the target user;
• and
• presenting the comment and an identification of the commenting user on the wish list page proximate to the selected content item.

A computer-implemented method comprising:

• storing one or more user profiles of users of a social networking system and a set of connections among the users, the one or more user profiles including a user profile of a viewing user;
• retrieving a user profile of a target user connected to the viewing user, the user profile of the target user associated with a wish list identifying products associated with the target user;
• selecting an additional product based on the products identified by the wish list associated with the target user;
• presenting an identifier of the additional product to the viewing user along with information associated with the target user;
• and
• responsive to receiving a request from the viewing user to associate the additional product with the viewing user, sending a notification of the additional product to the target user.