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US 2014/0207585 A1Published application
Simplified creation of advertisements for a social networking system
AssigneeFacebook, Inc.
InventorJordan Walke
Life of this patent
Estimating the term…
Abstract
An advertisement interface presents a single input field for creating advertisements using a social networking system. When input is received via the single input field, the social networking system determines whether the destination identified by the input is internal to or external to the social networking system. Based on the determination of identified destination, a set of options unique to the type of destination is presented. Based on the user's selection of options, an advertisement is created and presented to other users of the social networking system.
Claims21
A method comprising:
- receiving an input from an user of a social networking system;
- determining whether the input identifies a destination external to the social networking system or a destination internal to the social networking system;
- responsive to determining the input identifies the destination external to the social networking system, presenting options selected from a set of options for generating an advertisement for content external to the social networking system;
- responsive to determining the input identifies the destination internal to the social networking system, presenting options selected from a set of options for generating an advertisement for content internal to the social networking system, the set of options for generating the advertisement for content internal to the social networking system different than the set of options for generating the advertisement for content external to the social networking system;
- and
- generating an advertisement based on one or more presented options selected by the user.
3 more elements
A method comprising:
- receiving an input from a user of a social networking system;
- determining whether the input identifies a destination external to the social networking system or a destination internal to the social networking system;
- responsive to determining the input identifies the destination external to the social networking system, presenting options selected from a set of options for generating an advertisement for content external to the social networking system;
- and
- responsive to determining the input identifies the destination internal to the social networking system, presenting options selected from a set of options for generating an advertisement for content internal to the social networking system, the set of options for generating the advertisement for content internal to the social networking system different than the set of options for generating the advertisement for content external to the social networking system.
2 more elements
Dependencies are inferred from the claim text.