System for Creating Customized Web Content Based on User Behavioral Portraits

A system for providing customized web pages, comprising:

• a software program adapted to (a) receive user input from the first server, (b) create a behavioral portrait of the user based on the user input, and (c) dynamically update the behavioral portrait as additional user input becomes available, thereby creating an updated behavioral portrait;
• and
• a second server adapted to alter the content of the web pages displayed by said first server based on the updated behavioral portrait;
• wherein the behavioral portrait is a psychological profile of the user, and wherein the software program creates a behavioral portrait of the user, or dynamically updates an existing behavioral portrait of the user, based on the user's clickstream as the user navigates the web pages.