Syndication of online message content using social media

A computer-implemented method comprising:

• identifying a target community;
• analyzing social media contacts of a group of users to determine which of the social media contacts are also members of the target community, wherein the social media contacts who are also members of the target community represent connected social contacts;
• determining a subset of the group of users, wherein each member of the subset has a social relationship with at least one of the connected social contacts;
• and
• sending a content distribution request to each member of the subset, the content distribution request identifying an action that results in distribution of a message intended for the target community.

A tangible and non-transitory computer readable medium having computer-executable instructions stored thereon that, when executed by a processor, perform a method comprising:

• sending a request to a user, the request identifying an action related to a social media account of the user;
• receiving a confirmation for the request sent to the user, the confirmation representing an authorization to take the action on behalf of the user;
• and
• in response to receiving the confirmation, using authentication information of the user to perform the action using a social handle of the user.