Map-based advertising system

A computer program product comprising a non-transitory computer readable storage medium storing program code portions therein, the program code portions being configured to, upon execution, direct an apparatus to at least:

• cause a graphical geographic representation of a bounded area to be displayed;
• receive advertising content comprising at least one location;
• determine whether the location lies within the bounded area;
• and
• in an instance in which the at least one location does not lie within the bounded area:
• cause an indication that the location lies outside the bounded area to be presented.

An apparatus comprising at least one processor and at least one memory storing program code, the memory and program code being configured to, with the at least one processor, direct the apparatus to at least:

• cause a graphical geographic representation of a bounded area to be displayed;
• receive advertising content comprising at least one location;
• determine whether the at least one location lies within the bounded area;
• and
• in an instance in which the at least one location does not lie within the bounded area:
• cause an indication that the location lies outside the bounded area to be presented.