Cross Channel Conversion Tracking System and Method

A cross-channel conversion tracking system, comprising:

• an online marketing module operatively configured to provide online advertisements, each advertisement configured to install an identifier on a local computing device browser when a user clicks on one of the advertisements;
• a software installation program which when installed on the local computing device fires a conversion tracking program which locates an identifier related to a previously viewed online advertisement for the software;
• a communications system operatively configured to retrieve data from a third party system or local database based on an identification of the users of a device;
• and
• a tracking system operatively configured to receive the data from the marketing identifier and the conversion tracking program and providing a link between the two in the tracking system database and providing a report or display that allows an internet marketer to view the channel from which the advertised item was purchased.

A method for associating marketing exposure with a subsequent purchase, comprising:

• installing a marketing identifier on a user's web browser in response to user input;
• executing a conversion tracking program in response to user input;
• receiving the data from the marketing identifier and the conversion tracking program;
• and
• associating the marketing identifier with the data from the conversion tracking program two in a tracking system database.