Incentivized marketing system and method

A system for optimizing selected responses to a marketing campaign comprising:

• electronic means for creating a marketing message;
• at least one server in communication with said electronic means for publishing said marketing message to a targeted recipient on a website;
• means for electronically tracking at least one selected response event occurring as said targeted recipient interacts with said marketing message;
• and
• means for transferring currency to said targeted recipient in exchange for performance of said selected response event.

A system for optimizing a marketing campaign comprising:

• a database for electronically storing a plurality of marketing messages;
• a web server coupled to said database for publishing a marketing message selected from the plurality of marketing messages to a targeted recipient on a website and for receiving electronic signals representative of at least one selected response event by said targeted recipient;
• and
• computer-based software electronically coupled to said web server for electronically tracking said at least one selected response event as it occurs and for automatically transferring currency into an account associated with said targeted recipient as compensation for said tracked selected response event.

A computerized method for providing a reward trading platform, comprising:

• determining whether a targeted recipient performed at least one predetermined selected response event as a result of an interaction with a marketing message published on a website;
• depositing currency into an account of said targeted recipient based on performance of said predetermined selected response event;
• receiving notification from said targeted recipient to exchange said currency for at least one good or service;
• and
• exchanging said currency for said at least one good or service.

A computerized method of optimizing response to an online video marketing campaign comprising:

• creating a marketing message;
• publishing the marketing message to a targeted recipient before, during, or after playing an online video on a website;
• electronically tracking at least one selected response event occurring as said targeted recipient interacts with said marketing message;
• and
• providing an incentive to said targeted recipient for performing said selected response event.