Method and Apparatus to Derive Product-Level Competitive Insights in Real-Time Using Social Media Analytics
AssigneeDell Products L.P.
InventorsShree A. Dandekar, Munish Gupta, Keisha Daruvalla
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AssigneeDell Products L.P.
InventorsShree A. Dandekar, Munish Gupta, Keisha Daruvalla
Estimating the term…
A method and system are disclosed for providing near-real-time competitive insights associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of social network advocacy (SNA) data in near-real-time. The resulting first and second sets of SNA data are then processed to generate a first and second set of competitive insight data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to various aspects of a first and second product. The first and second sets of social pricing index data are then processed to generate a set of competitive insight differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to various aspects of the first and second products.
A computer-implementable method for providing near-real-time competitive insights associated with user interactions within a social media environment, comprising:
A system comprising:
A non-transitory, computer-readable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
Dependencies are inferred from the claim text.