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AssigneeMillennial Media, Inc.
InventorsSteven McCord, John Christopher Brandenburg, Bob Hammond, Shrikanth B. Mysore, Matthew A. Tengler, Andrew Groh, Adam Soroca, Richard J. Lynch, JR., Benjamin M. Gordan
Estimating the term…
A device for analyzing eye data captured via the device, the device configured to perform the steps of (a) displaying an advertisement and other content on the display; (b) capturing one or more images using the camera, wherein the one or more images depict at least one or more eyes of a user of the device; (c) detecting the one or more eyes in the one or more captured images; (d) determining based at least upon the one or more captured images that the one or more eyes are focused for a predetermined amount of time on the advertisement as opposed to the other content; and (e) based upon the determination in step (d), displaying on the display an item contextually related to the advertisement and different from the other content, wherein the item is (i) text; (ii) a picture; or (iii) a video.
A device for analyzing eye data captured via the device, the device comprising a display, a camera, one or more processors, and a memory with instructions stored thereon which, when executed by the one or more processors, causes the device to perform the steps of:
A device for analyzing eye data captured via the device, the device comprising a display, a camera, one or more processors, and a memory with instructions stored thereon which, when executed by the one or more processors, causes the device to perform the steps of:
A device for analyzing eye data captured via the device, the device comprising a display, a camera, one or more processors, and a memory with instructions stored thereon which, when executed by the one or more processors, causes the device to perform the steps of:
Dependencies are inferred from the claim text.