Customized Moderation of Electronic Content Published Via A Media Portal

A non-transitory computer-readable medium embodying program code executable by a processing device, the non-transitory computer-readable medium comprising:

• program code for accessing a feed comprising a plurality of electronic content items;
• program code for determining based on an approval descriptor associated with the feed, that additional content provided to the feed is provided by a publisher account that must be approved by a moderator account rather than an additional publisher account for which other additional content is automatically approved without requiring moderator approval;
• and
• program code for requiring approval of the additional content by the moderator account, wherein the moderator account has permission to moderate electronic content provided to the feed based on a moderator descriptor associated with the feed.

A system comprising:

• a processor configured to execute instructions stored in a non-transitory computer-readable medium;
• wherein the instructions comprise a content management application configured to perform operations comprising:
• accessing a feed comprising a plurality of electronic content items;
• determining based on an approval descriptor associated with the feed, that additional content provided to the feed is provided by a publisher account that must be approved by a moderator account rather than an additional publisher account for which other additional content is automatically approved without requiring moderator approval;
• and
• requiring approval of the additional content by the moderator account, wherein the moderator account has permission to moderate electronic content provided to the feed based on a moderator descriptor associated with the feed.