Systems and methods for setting prices in data driven media placement

Abstract

System and methods are presented for setting pricing in an advertising campaign with an audience management module. In some embodiments, a plurality of data structures is stored in a memory, each data structure representing one of a plurality of advertising slots. The audience management module stores in each of the plurality of data structures a price value associated with a respective advertising slot. A user input of a fixed value is received and stored as the price value of a first data structure of the plurality of data structures. The audience management module automatically updates the price value of each of the plurality of data structures without changing the price value of the first data structure.

Dependencies are inferred from the claim text.