User matching in a virtual environment

A non-transitory computer-readable medium containing a program, which when executed, is configured to perform an operation of user matching based on social interactions in a virtual environment, the operation comprising:

• monitoring social interactions of a first user in the virtual environment;
• receiving, from the first user, a request to participate in a first desired activity in the virtual environment;
• accessing a set of users, other than the first user, currently eligible to participate in the first desired activity;
• and
• programmatically generating, by operation of one or more computer processors when executing the program, a match between the first user and at least a second user of the accessed set of users, based on the monitored social interactions of the first user, wherein the first user and the second user participate in the first desired activity in the virtual environment based on the generated match.

A system of user matching based on social interactions in a virtual environment, the system comprising:

• one or more computer processors;
• a memory containing a program, which when executed by the one or more computer processors, is configured to perform an operation comprising:
• monitoring social interactions of a first user in the virtual environment;
• receiving, from the first user, a request to participate in a first desired activity in the virtual environment;
• accessing a set of users, other than the first user, currently eligible to participate in the first desired activity;
• and
• programmatically generating a match between the first user and at least a second user of the accessed set of users, based on the monitored social interactions of the first user, wherein the first user and the second user participate in the first desired activity in the virtual environment based on the generated match.