Reciprocal linking arrangement between web pages

A method, within and by a computer hardware system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising:

• receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement;
• receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement;
• establishing, within a database associated with the computer hardware system, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement;
• including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity;
• and
• including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, wherein
• the second functional identification element includes a link to the first web page, and
• the first functional identification element includes a link to the second web page.

A webpage implementation server system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising:

• a database storing information associated with the first and second web pages;
• a computer hardware system configured to perform:
• receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement;
• receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement;
• establishing, within the database, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement;
• including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity;
• and
• including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, wherein
• the second functional identification element includes a link to the first web page, and
• the first functional identification element includes a link to the second web page.