Notification routing to a user device

A method comprising:

• obtaining user preference data including usage data corresponding to a user, the usage data relating to activity of the user on at least one device and indicating a preference of the user in receiving notifications on the at least one device;
• receiving an indication of a notification event;
• determining that the notification event is indicated by the user preference data;
• and
• providing, using at least one processor, a notification in accordance with the user preference data, the notification indicating an occurrence of the notification event.

A non-transitory machine-readable storage medium embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:

• obtaining user preference data including usage data corresponding to a user, the usage data relating to activity of the user on at least one device and indicating a preference of the user in receiving notifications on the at least one device;
• receiving an indication of a notification event;
• determining that the notification event is indicated by the user preference data;
• and
• providing, using at least one processor, a notification in accordance with the user preference data, the notification indicating an occurrence of the notification event.