System and method for searching applications using multimedia content elements

A system for searching for mobile applications using a multimedia content element, comprising:

• a processor;
• and
• a memory coupled to the processor, the memory contains instructions that when executed by the processor cause the system to:
• receive an input search query including the multimedia content element;
• generate at least one signature for the at least one multimedia content element;
• generate a textual query using at least the one generated signature;
• query at least one application distribution platform using the generated textual search query;
• analyze search results returned responsive to the textual query to determine relevancy of mobile applications designated in the search results to the multimedia content element;
• and
• cause the display of mobile applications on a user device submitting the input search query.