Theme based advertising

An apparatus comprising:

• a processor;
• and
• memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising:
• providing, by a network entity of a cellular network, a location update request message, wherein:
• the network entity services a first area;
• and
• the message identifies a mobile device;
• determining that the mobile device was not last serviced by a device that manages the first area;
• based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement in based on information associated with the mobile device and a location of the network entity;
• and
• providing, on a broadcast control channel of the network entity, the advertisement.

A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:

• providing, by a network entity of a cellular network, a location update request message, wherein:
• the network entity services a first area;
• and
• the message identifies a mobile device;
• determining that the mobile device was not last serviced by a device that manages the first area;
• based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity;
• and
• providing, on a broadcast control channel of the network entity, the advertisement.