Media marketing system and method

A computer-implemented method for generating a marketing campaign for distribution on a transmission system connecting a plurality of mobile devices, the method comprising:

• comparing, by a mobile media portal implemented by a computer, content provider rules of an electronic media kit with sponsor rules of an electronic product kit, the content provider rules and sponsor rules being stored in a storage, the electronic media kit further comprising information about content provided by a content provider, the electronic product kit further comprising information about a product and a brand associated with a sponsor, the comparing to determine a match between the content provider rules with the sponsor rules;
• generating, by the mobile media portal, the marketing campaign for the product based on the match, the marketing campaign comprising the information about the product and the brand and at least some of the content provided by the content provider, the marketing campaign further defining a target audience based at least in part on the content provider rules;
• and
• generating, by the mobile media portal, a marketing message for a plurality of mobile devices connected with the transmission system and being associated with the target audience, the marketing message comprising the at least some of the content associated with the marketing campaign.

A media distribution system comprising:

• a mobile media portal system comprising a computer executing a mobile media portal application, the mobile media portal application being configured to gather consumer data of a plurality of consumers from a consumer interface or from one or more third-party applications on a mobile device associated with each of the plurality of consumers, the consumer data comprising mobile device identification information and at least one of demographic data, mobile device capability information, geographic location of the mobile device, and preferences for the consumer;
• a storage associated with the computer, the storage storing an electronic media kit provided by a content provider, the electronic media kit comprising information about content being offered by the content provider and content provider rules for the content, the content provider rules defining an audience for the content, the storage further storing an electronic product kit provided by a sponsor, the electronic product kit comprising information about a product being offered by the sponsor and sponsor rules for the product, the product kit defining an audience for the product;
• a mutual selection process executed by the computer, the mutual selection process generating a marketing message based at least in part on one or more matches between the content provider rules, the sponsor rules, and the consumer data, the marketing message comprising the information about the product and at least some of the content provided by the content provider;
• and
• a transmission system in communication with the mobile media portal, the transmission system comprising one or more mobile message routing services for transmitting the marketing message to a mobile device of each consumer of a target audience of consumers.