Advertising On Computing Devices
OwnerCassandra Louise Govan, Richard Peter Haywardinventors
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Abstract
The present invention relates generally to a method executable at a networked computing device having a display. The method generally includes (i) displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited, (ii) receiving an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state, and (iii) displaying, in the unlocked state, a home screen including an activatable image associated with the advertising content.
Claims24
A method executable at a networked computing device having a display, the method comprising the steps of:
- displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited;
- receiving, through one or more user inputs, an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state;
- and
- generating, using one or more processors, advertising performance data based on the unlocking user input.
A method executable at a networked computing device having a display and a user input means, the method comprising the steps of:
- displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device through the user input means are limited;
- receiving, through one or more user inputs, feedback user input representing user feedback on the advertising content;
- and
- generating, using one or more processors, advertising performance data based on the feedback user input.
A method executable at a networked computing device having a display, the method including the steps of:
- displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited;
- receiving, through one or more user inputs, an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state;
- and
- displaying on the display, in the unlocked state, a home screen including an activatable image associated with the advertising content.
Dependencies are inferred from the claim text.