Advertising On Computing Devices
OwnerCassandra Louise Govan, Richard Peter Haywardinventors
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Abstract
The present invention relates generally to a method executable at a networked computing device having a display. The method generally includes (i) displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited, (ii) receiving an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state, and (iii) displaying, in the unlocked state, a home screen including an activatable image associated with the advertising content.
Claims19
A method executable at an advertising server connected, through a computer network, to a client computing device, the method comprising the steps of:
- receiving through the computer network, from the client computing device, new advertising performance data relating to advertising content displayed on a display of the computing device when the client computing device was in a locked state in which interactions with the client computing device were limited, the new advertising performance data having been generated by the client computing device based on feedback user input;
- updating, using one or more server processors, existing advertising performance data for the advertising content by use of the new advertising performance data to generate updated advertising performance data;
- selecting, using one or more server processors, advertising content to be sent to the client computing device based, at least in part, on the updated advertising performance data.
Dependencies are inferred from the claim text.