Method and system for distributing targeted advertising and intuitive wayfinding
AssigneeMallWise, LLC
InventorsScott Muster, William V. Bay, JR., Jesse Mills
Life of this patent
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AssigneeMallWise, LLC
InventorsScott Muster, William V. Bay, JR., Jesse Mills
Estimating the term…
The present invention is a method for displaying messaging, wayfinding and advertising on interactive kiosks and digital wireless communication devices including handheld portable devices within a Wireless Local Area Network (WLAN) or through the Internet. The information is stored in databases connected to the Internet that include maps of shopping centers or malls, data regarding user profiles, product categories and product brands which provide users the ability to search the database and interact with the maps and point-of-purchase advertising. When proximity-based WLAN access is available, the data is merged with more data concerning the user's relative position within the network.
A method for distributing targeted advertising and intuitive wayfinding, the method comprising the steps of:
Dependencies are inferred from the claim text.