Method and apparatus for composing search phrases, distributing ads and searching product information

A method for distributing advertisements, the method comprising:

• acquiring a search behavioral data including an original search phrase entered in a search process, a product category selection selected in the search process, and a product attribute being searched;
• extracting the original search phrase, the product category selection, and the product attribute from the acquired search behavioral data;
• automatically composing a bid phrase by merging the original search phrase, the product category selection, and the product attribute;
• receiving from advertisers a plurality of bidding prices for the bid phrase and a plurality of advertisements associated with the bid phrase, each advertisement being associated with a respective one of the plurality of bidding prices;
• indexing the plurality of advertisements according to the associated bid phrase and ranking the plurality of advertisements according to the respective bidding prices;
• and
• populating the indexed and ranked plurality of advertisements to an advertisement database.

A method for searching product information, the method comprising:

• acquiring a search behavioral data including an original search phrase entered in a search process, a product category selection selected in the search process, and a product attribute being searched;
• extracting the original search phrase, the product category selection, and the product attribute from the acquired search behavioral data;
• and
• automatically composing a recommended search phrase by merging the original search phrase, the product category selection, and the product attribute;
• matching the recommended search phrase with a bid phrase stored in a product information database;
• and
• displaying at least some of the plurality of advertisements associated with the bid phrase matching the recommended search phrase.

A computer-based apparatus for composing a search phrase, the apparatus comprising:

• a computer having a processor, computer-readable memory and storage medium, and I/O devices, the computer being programmed to have functional modules including:
• a data acquisition module, configured for acquiring a search behavioral data including an original search phrase entered in a search process, a product category selection selected in the search process, and a product attribute being searched;
• a data extraction module, configured for extracting the original search phrase, the product category selection, and the product attribute from the acquired search behavioral data;
• and
• a search phrase composition module, configured for automatically composing a recommended search phrase by merging the original search phrase, the product category selection, and the product attribute, the recommended search phrase being comprehensive of elements of the original search phrase, the product category selection, and the product attribute.

A computer-based apparatus for distributing advertisements, the apparatus comprising:

• a computer having a processor, computer-readable memory and storage medium, and I/O devices, the computer being programmed to have functional modules including:
• a data acquisition module, configured for acquiring a search behavioral data including an original search phrase entered in a search process, a product category selection selected in the search process, and a product attribute being searched;
• a data extraction module, configured for extracting the original search phrase, the product category selection, and the product attribute from the acquired search behavioral data;
• a phrase composition module, configured for automatically composing a bid phrase by merging the original search phrase, the product category selection, and the product attribute;
• an advertisement information receiving module, configured for receiving from advertisers a plurality of bidding prices for the bid phrase and a plurality of advertisements associated with the bid phrase, each advertisement being associated with a respective one of the plurality of bidding prices;
• a ranking module, configured for indexing the plurality of advertisements according to the associated bid phrase and ranking the plurality of advertisements according to the respective bidding prices;
• and
• a product information distribution module, configured for populating the indexed and ranked plurality of advertisements to an advertisement database.

A computer-based apparatus for searching product information, the apparatus comprising:

• a computer having a processor, computer-readable memory and storage medium, and I/O devices, the computer being programmed to have functional modules including:
• a data acquisition module, configured for acquiring a search behavioral data including an original search phrase entered in a search process, a product category selection selected in the search process, and a product attribute being searched;
• a data extraction module, configured for extracting the original search phrase, the product category selection, and the product attribute from the acquired search behavioral data;
• and
• a search phrase composition module, configured for automatically composing a recommended search phrase by merging the original search phrase, the product category selection and the product attribute;
• and
• a matching module, configured for matching the recommended search phrase with a bid phrase stored in a product information database, and allowing at least some of the plurality of advertisements associated with the bid phrase matching the recommended search phrase to be displayed.