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US 2014/0195345 A1Published application
Customizing advertisements to users
OwnerPhilip Scott Lyreninventor
Life of this patent
Estimating the term…
Abstract
A computer system analyzes a user profile of a user and determines a product that the user expressed an interest in purchasing. A template video for the product is obtained. This template video is modified to include personal information about the user in order to generate a customized advertisement that is unique to the user. The customized advertisement is presented to the user.
Claims20
A method executed by a computer system, comprising:
- determining, by the computer system and based on information in a user profile of a user, a product that the user expressed an interest in purchasing;
- obtaining, by the computer system, a template video that is an advertisement for the product that the user expressed the interest in purchasing;
- negotiating, by the computer system and with a merchant that sells the product, a price for the product;
- modifying, by the computer system, the template video to include personal information about the user to generate a customized advertisement that is unique to the user;
- and
- presenting the customized advertisement and the price to the user.
3 more elements
A computer system, comprising:
- a memory that stores instructions;
- and
- a processing unit that executes the instructions to:
- analyze personal information of a user to predict a product that the user has an interest to purchase,
- negotiate with a merchant for a price of the product,
- obtain a template video that is an advertisement for the product, the template video being edited to generate a customized advertisement that includes both the price and video footage unique to the user, and
- present the customized advertisement to the user.
4 more elements
A non-transitory computer readable storage medium storing instructions for causing a computing system to execute a method, comprising:
- examine personal information of a user to determine a product about which the user is interested in receiving information;
- negotiate, with a merchant selling the product, for a price of the product;
- retrieve from memory a template video that is an advertisement for the product;
- edit the template video to include personal preferences of the user to generate a customized advertisement that is intended to be viewed solely by the user;
- and
- present the customized advertisement and the price to the user.
3 more elements
Dependencies are inferred from the claim text.