US 2014/0195340 A1Published application

Advertisement information providing device and advertisement information providing method

AssigneeYahoo Japan Corporation

InventorsToru HOTTA, Masashi TSUBOSAKA

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Abstract

An advertisement information providing device includes an advertisement content storage unit that stores advertisement content of a plurality of types. The advertisement information providing device includes an expected earning calculation unit that calculates expected earnings per unit impression number for each type of the advertisement content or for a combination of a plurality of types of the advertisement content. The advertisement information providing device includes an advertisement content type determination unit that determines which type of the advertisement content or combination of types of the advertisement content is to be delivered based on the expected earnings. The advertisement information providing device includes an advertisement content delivery unit that acquires the type of the advertisement content or combination of types of the advertisement content and delivers the advertisement content to an advertisement space.

Claims8

Dependent claims

An advertisement information providing device comprising:

an advertisement content storage unit that stores advertisement content of a plurality of types different in charge type;
an expected earning calculation unit that calculates, when receiving a page browsing request from a terminal device of a user, expected earnings per unit impression number for each type of the advertisement content or for a combination of a plurality of types of the advertisement content based on behavior information of the user;
an advertisement content type determination unit that determines which type of the advertisement content or combination of types of the advertisement content is to be delivered based on the expected earnings calculated by the expected earning calculation unit;
and
an advertisement content delivery unit that acquires the type of the advertisement content or combination of types of the advertisement content determined by the advertisement content type determination unit from among types of the advertisement content stored in the advertisement content storage unit and delivers the advertisement content to an advertisement space included in a page browsed by the user who has made the page browsing request.

2 more elements

An advertisement information providing method, performed by an advertisement information providing device, comprising:

storing includes storing advertisement content of a plurality of types different in charge type;
calculating includes calculating, when receiving a page browsing request from a terminal, device of a user, expected earnings per unit impression number fox each type of the advertisement content or for a combination of a plurality of types of the advertisement content based on behavior information of the user;
determining includes determining which type of the advertisement content or combination of types of the advertisement content is to be delivered based on the expected earnings calculated at the calculating;
acquiring includes acquiring the type of the advertisement content or combination of types of the advertisement content determined at determining from among the advertisement content stored at the storing;
and
delivering includes delivering the advertisement content to an advertisement space included in a page browsed by the user who has made the page browsing request.

3 more elements

Dependencies are inferred from the claim text.