Method and system for dynamic advertising based on user actions
Assignee140 Proof, Inc.
InventorsJon Elvekrog, John Manoogian, Erik Michaels-Ober
Life of this patent
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Abstract
A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a response action of the user associated with the initial advertisement; categorizing a quality of the response action of the user; creating an advertiser response based on the quality of the response action; and sending the response to the user.
Claims1
A method for dynamically responding to advertisement reactions of a user in a social network, the social network being an internet based web platform with a plurality of user accounts, comprising:
- serving an initial advertisement to a user of a social network;
- gathering a response action of the user on the social network associated with the initial advertisement;
- categorizing a quality of the response action of the user;
- creating an advertiser response based on the quality of the response action;
- and
- sending the response to the user.
Dependencies are inferred from the claim text.