US 2014/0195334 A1 · SYSTEMS AND METHODS FOR OPTIMIZING DATA DRIVEN MEDIA PLACEMENT

Abstract

System and methods are presented for selecting advertising slots in an advertising campaign with an audience management system. In some embodiments, a user selects a budget value, which is partitioned into a first and second partition value. The audience management module stores a plurality of data structures in a memory, and defines a plurality of groups such that each of the plurality of data structures is associated with one of the plurality of groups. A portion of the first partition value is allocated to each of the plurality of groups, and the audience management module flags, for each group, at least one data structure based on the portion of the first partition value allocated to the group. The audience management module identifies a subset of unflagged data structures, and flags at least one data structure based on the second partition value.

Claims21

Dependent claims

A method for selecting advertising slots in an advertising campaign, the method comprising:

receiving a user selection of a budget value;
storing the budget value in a memory;
partitioning the budget value into a first partition value and a second partition value, wherein each of the first and second partition values is stored in the memory;
storing a plurality of data structures in the memory;
defining a plurality of groups, wherein each of the plurality of data structures is associated with one of the plurality of groups;
allocating a portion of the first partition value to each of the plurality of groups;
flagging, for each of the plurality of groups, at least one data structure associated with the group based on the portion of the first partition value allocated to the group;
identifying a subset of unflagged data structures within the plurality of data structures;
and
flagging at least one data structure within the subset based on the second partition value.

7 more elements

A system for selecting advertising slots in an advertising campaign, the system comprising:

processing circuitry, wherein the processing circuitry is configured to:
receive a user selection of a budget value;
store the budget value in a memory;
partition the budget value into a first partition value and a second partition value, wherein each of the first and second partition values is stored in the memory;
store a plurality of data structures in the memory;
define a plurality of groups, wherein each of the plurality of data structures is associated with one of the plurality of groups;
allocate a portion of the first partition value to each of the plurality of groups;
flag, for each of the plurality of groups, at least one data structure associated with the group based on the portion of the first partition value allocated to the group;
identify a subset of unflagged data structures within the plurality of data structures;
and
flag at least one data structure within the subset based on the second partition value.

8 more elements

Dependencies are inferred from the claim text.

Systems and methods for optimizing data driven media placement

Life of this patent

Systems and methods for optimizing data driven media placement

Life of this patent

Abstract

Claims21