Social Commerce Return on Investment

A system comprising:

• a processor;
• a data bus coupled to the processor;
• and
• a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
• processing a set of user data associated with a set of social media users to generate a first set of social commerce metrics, the set of user data comprising a first set of social media interaction data corresponding to a first set of social commerce interactions with the set of social media users;
• processing the set of user data and the first set of social media interaction data to generate a second set of social commerce interactions;
• performing the second set of social commerce interactions with the set of social media users to generate a second set of social commerce interaction data;
• processing the second set of social commerce interaction data to generate a second set of social commerce metrics;
• and
• processing the first and second sets of social commerce metrics to generate a set of return on investment metrics corresponding to the second set of social commerce interactions.

A computer-usable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:

• processing a set of user data associated with a set of social media users to generate a first set of social commerce metrics, the set of user data comprising a first set of social media interaction data corresponding to a first set of social commerce interactions with the set of social media users;
• processing the set of user data and the first set of social media interaction data to generate a second set of social commerce interactions;
• performing the second set of social commerce interactions with the set of social media users to generate a second set of social commerce interaction data;
• processing the second set of social commerce interaction data to generate a second set of social commerce metrics;
• and
• processing the first and second sets of social commerce metrics to generate a set of return on investment metrics corresponding to the second set of social commerce interactions.