Advertising campaign planner for optimum lead delivery and quality to advertisers with pareto-optimal pricing between advertisers and publishers

A system comprising:

• a memory;
• and
• a processing device, coupled to the memory, to:
• provide one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions;
• receive sign-up information from one or more users via the one or more advertisements;
• send, based on the sign-up information, one or more messages to each of the one or more users;
• receive one or more responses to the one or more messages;
• determine, based on the one or more responses, a user engagement level of the first advertising campaign;
• and
• forecast, based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign.

A computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:

• providing one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions;
• receiving sign-up information from one or more users via the one or more advertisements;
• sending, based on the sign-up information, one or more messages to each of the one or more users;
• receiving one or more responses to the one or more messages;
• determining, based on the one or more responses, a user engagement level of the first advertising campaign;
• and
• forecasting, based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign.