Methods and apparatus for providing effectiveness score of advertisements

A non-transitory processor-readable medium storing code representing instructions to be executed by a processor, the code comprising code to cause the processor to:

• receive, from a first electronic device and via a network, a first signal, the first signal representing data associated with a first temporal portion of a single presentation of media on a display of the first electronic device;
• receive, from the first electronic device and via the network, a second signal, the second signal representing data associated with a second temporal portion of the single presentation of media on the display of the first electronic device;
• calculate, based on the first signal and the second signal, an effectiveness score, the effectiveness score being associated with the first temporal portion and the second temporal portion;
• and
• send a signal indicative of an instruction to present, on a display of a second electronic device, data associated with the effectiveness score.

A method, comprising:

• receiving, at a host device, a signal representing data associated with a single presentation of media on a display of a first electronic device at a first time during the presentation of the media;
• calculating a first effectiveness score associated with the presentation of the media on the display of the first electronic device at the first time;
• receiving a signal representing data associated with the presentation of the media on the display of the first electronic device at a second time during the presentation of the media and after the first time;
• calculating a second effectiveness score based on the first effectiveness score and the data associated with the presentation of the media on the display of the first electronic device at the second time;
• and
• sending a signal indicative of an instruction to present, on a display of a second electronic device, data associated with the first effectiveness score and the second effectiveness score.