Adaptive embedded advertisement via contextual analysis and perceptual computing

One or more machine readable media comprising a plurality of instructions stored thereon that in response to being executed result in a computing device:

• detecting a location within an image of the media content at which to embed visual advertising content;
• retrieving user profile data corresponding to a user of the computing device;
• determining advertising content personalized for the user as a function of the retrieved user profile data;
• and
• embedding the visual advertising content personalized for the user into the media content at the detected location within the media content to generate augmented media content.

A method for adaptively embedding visual advertising content into media content, the method comprising:

• detecting, on a computing device, a location within an image of the media content at which to embed visual advertising content;
• retrieving, on the computing device, user profile data corresponding to a user of the computing device;
• determining, on the computing device, advertising content personalized for the user as a function of the retrieved user profile data;
• and
• embedding, on the computing device, the visual advertising content personalized for the user into the media content at the detected location within the media content to generate augmented media content.