A method, performed by a content producer having a physical business location, of advertising the physical business location to a wireless device configured to detect its location, comprising:
- a) the content producer indicating to an advertising system that the content producer operates the physical business location;
- b) the content producer transmitting content to the advertising system, the content including a promotional offer that is associated with the physical business location;
- c) the content producer causing the promotional offer to be transmitted to the wireless device of a potential customer that is near the physical business location;
- and
- d) the content producer receiving, from the wireless device of the potential customer, a registration that verifies that the potential customer is visiting the physical business location and thereafter providing a monetary benefit, the registration process including:
- i. receiving, from the wireless device, geographic location information corresponding to the location of the wireless device;
- ii. transmitting, to the wireless device, the names of a plurality of business locations near the geographic location of the wireless device;
- and
- iii. receiving, from the wireless device, a selection from the plurality of business locations representing the physical business location associated with the content and further representing the current location of the wireless device thereby verifying that the potential customer is visiting the physical business location associated with the content.