Online marketplace with shipping incentives

A server-based method for facilitating purchase transactions, comprising:

• receiving at the server an order for goods from a first computing device associated with a first customer, the order including a first delivery address of the first customer;
• calculating with the server a first delivery route to the first delivery address;
• creating by a computer an offer for other goods, the offer including a shipping incentive associated with a second delivery address of a second customer, the offer being targeted to the second customer based on a proximity of the second delivery address to the first delivery route;
• modifying with the server the first delivery route to a second delivery route based on the second delivery address;
• calculating with the server an incremental shipping cost based on additional costs associated with the second delivery route;
• sending from the server the offer to a second computing device associated with the second customer;
• and
• upon receiving an acceptance of the offer from the second computing device, processing with the server a purchase transaction for the offer.

A marketplace device for facilitating purchase transactions, comprising:

• a routing engine configured to:
• receive an order for goods from a first computing device associated with a first customer, the order including a first delivery address of the first customer;
• and
• calculate a first delivery route to the first delivery address;
• an offer engine configured to:
• create an offer for other goods, the offer including a shipping incentive associated with a second delivery address of a second customer, the shipping incentive including a shipping discount for accepting delivery at the second delivery address on a specified date, the offer being targeted to the second customer based on a proximity of the second delivery address to the first delivery route;
• wherein the routing engine is configured to modify the first delivery route to a second delivery route based on the second delivery address;
• and
• a pricing engine configured to calculate an incremental shipping cost based on additional costs associated with the second delivery route;
• wherein the offer engine is configured to send the offer for the other goods to a second computing device associated with the second customer and, upon receiving an acceptance of the offer from the second computing device, to process a purchase transaction for the offer.