System and method for networked loyalty program

A method, comprising:

• receiving, at a remote server, data transmitted from a point-of-sale terminal, wherein the data is associated with a purchase of an item by a consumer from a merchant at the point-of-sale terminal, and wherein the data identifies a first account of a loyalty program of the merchant, wherein the first account is associated with the consumer;
• the remote server determining whether the data includes a request to enroll the consumer in a different loyalty program;
• in response to determining that the data includes the request to enroll, the remote server generating a second account for the consumer in the different loyalty program;
• after the generating, associating at least a portion of account data of the first account with the second account;
• and
• transmitting, from the remote server to the point-of-sale terminal, data for the consumer that specifies the second account.

An article of manufacture including a non-transitory computer readable medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

• receiving transaction data transmitted from a point-of-sale terminal, wherein the transaction data is associated with a purchase of an item by a consumer at the point-of-sale terminal, wherein the transaction data includes a manufacturer-assigned identifier associated with the item, and wherein the transaction data identifies a first account associated with the consumer, and wherein the first account is of a first loyalty program of a merchant;
• determining whether the transaction data includes a request to enroll the consumer in a second, different loyalty program;
• in response to a determination that the transaction data includes the request to enroll, generating a new account for the consumer in the second, different loyalty program;
• subsequent to the generating, associating at least a portion of account data of the first account with the new account;
• receiving an indication to activate the new account in the second loyalty program;
• and
• determining a plurality of loyalty points associated with the purchase of the item.

A system, comprising:

• one or more processors;
• a non-transitory memory configured to communicate with the one or more processors, the non-transitory memory having instructions stored thereon that, in response to execution by the one or more processors, cause the one or more processors to perform operations comprising:
• receiving transaction data transmitted from a point-of-sale terminal, wherein the transaction data is associated with a purchase of an item by a consumer from a merchant at the point-of-sale terminal, and wherein the transaction data identifies a first account of a loyalty program of the merchant, wherein the first account is associated with the consumer;
• processing the transaction data, wherein the processing includes a determination of whether the transaction data includes a request to enroll the consumer in a different loyalty program;
• in response to determining that the transaction data includes the request to enroll, generating a new account for the consumer in the different loyalty program;
• after the generating, associating at least a portion of account data of the first account with the new account;
• and
• causing the new account to be activated in response to receiving a request to activate.