Method of automated group identification based on social and behavioral information

Non-transitory computer readable medium, having stored thereon, computer executable process steps operable to control a computer to perform the steps of

• receiving a plurality of assigned groups;
• receiving information sufficient to categorize a plurality of individuals into the plurality of assigned groups;
• receiving demographic, social, interest and behavioral information regarding the plurality of individuals;
• analyzing the demographic, social, interest and behavioral information about the individuals in each of the plurality of assigned groups, and for each assigned group, extracting from the demographic, social, interest, and behavioral information common traits and behaviors of the individuals in said each assigned group;
• for each group, determining targeting metrics based on the common traits and behaviors identified for said each assigned group

A system, comprising,

• memory containing data defining a plurality of assigned groups, said memory including computer executable process steps;
• and
• a computer configured and arranged to execute the computer process steps to perform the steps of:
• receiving information sufficient to categorize a plurality of individuals into the plurality of assigned groups;
• receiving demographic, social, interest and behavioral information regarding the plurality of individuals;
• analyzing the demographic, social, interest and behavioral information about the individuals in each of the plurality of assigned groups, and for each assigned group, extracting from the demographic, social, interest, and behavioral information common traits and behaviors of the individuals in said each assigned group;
• for each group, determining targeting metrics based on the common traits and behaviors identified for said each assigned group