Computer system for accumulating descriptive profile data along with source information for use in targeting third-party advertisements

A hardware computer server coupled to a global computer network and programmed to perform an automated method of providing profiles of Internet-using entities, the method performed by the programmed computer server comprising:

• (a) with the computer server, which is controlled by a proprietor operating a website, automatically sending, by URL redirection, a partial profile of an entity that uses a user computer coupled to the global computer network and accessing the website, which partial profile contains at least one profile attribute related to the entity, which URL redirection is from a portion of a page of the website that is accessed by the user computer;
• (b) wherein, as a result of the sending by URL redirection, the partial profile is electronically received by a programmed computer system coupled to the global computer network and controlled by an unaffiliated third party, which computer system has access to a storage device and is structured and programmed to automatically electronically:
• (i) store the received partial profile in the storage device by adding the received partial profile to an electronically stored profile believed to be related to the same entity, which stored profile, including the added partial profile, comprises data used in targeting third-party advertisements to the user computer over the global computer network;
• (ii) generate and store an electronic record of which of a plurality of unaffiliated third parties including the proprietor contributed to the stored profile particular profile attributes using the computer server or other computer servers controlled by the unaffiliated third parties;
• and
• (iii) use the electronic record to create, in accordance with a predetermined arrangement, electronic data used to identify a payment amount due to the proprietor as a result of at least one of the profile attributes in the partial profile contributed by the proprietor being used in targeting the third-party advertisements to the entity's computer over the global computer network.