Systems and methods of gamification for a driving performance product

A method of developing an objective for a game-based driving performance application, the method comprising:

• receiving data associated with driving performance of a driver;
• determining a profile of the driver based on the driving performance of a driver;
• and
• generating the objective based on the profile of the driver, wherein the objective is associated with reducing a risk associated with a driving behavior of the driver.

A method of developing objectives for a game-based driving performance application, the method comprising:

• generating an objective based on the profile of a first driver, wherein the objective is associated with reducing a risk associated with a driving behavior of the first driver;
• communicating the objective to the first driver;
• offering an incentive to the first driver to achieve the objective;
• determining if the first driver achieves the objective;
• and
• communicating the objective and offering the incentive to a second driver if the first driver achieved the objective.

A system for a game-based driving performance application, comprising:

• a computer system, comprising a memory and a processor, wherein the memory comprises the application, and wherein the application comprises logic for:
• determining an objective associated with driving performance of a driver;
• communicating at least one objective to the driver;
• receiving data associated with activity related to the objective;
• determining a result based on comparing the data to the objective;
• and
• reporting the result to at least one user;
• wherein communicating the objective to the driver comprises a game-based interaction.

A computer readable medium comprising a game-based driving performance application, wherein the application comprises logic for:

• determining an objective associated with driving performance of a driver;
• communicating at least one objective to the driver;
• receiving data associated with activity related to the objective;
• determining a result based on comparing the data to the objective;
• and
• reporting the result to at least one user;
• wherein communicating the objective to the driver comprises a game-based interaction.

A system for a game-based driving performance application, comprising:

• means for determining an objective associated with driving performance of a driver;
• means for communicating at least one objective to the driver;
• means for receiving data associated with activity related to the objective;
• means for determining a result based on comparing the data to the objective;
• and
• means for reporting the result to at least one user;
• wherein the means for communicating the objective to the driver comprises a game-based interaction.