Game system providing custom game stories

A non-transitory computer-readable medium storing executable instructions thereon, which, when executed by a processor, cause the processor to perform operations comprising:

• responsive to detecting a first game action initiated by a first user, surfacing a first game story to a second user through a social feed;
• and
• responsive to detecting the first game story being activated by the second user through the social feed, surfacing, to the first user, a second game story on the social feed that includes a tag to the first user, the second game story representing a second game action being performed in a game involving the second user based on the first game story being activated.