Methods and apparatus for generating a message for a wireless device

An apparatus for generating a message for a wireless device, the apparatus comprising:

• a receiver structured to receive a wireless network identifier included in a list of wireless network identifiers, wherein the network identifier is associated with an access point communicatively coupled to the wireless device;
• a controller operatively coupled to the receiver, the controller being structured to determine a social networking account associated with the network identifier;
• and
• a network interface operatively coupled to the controller, the network interface being structured to retrieve content from a network based on the social networking account;
• wherein the controller generates the message for the wireless device based on the retrieved content.

A method of generating a message for a wireless device, the method comprising:

• storing a list of Service Set Identifiers (SSIDs) at the wireless device;
• receiving a Service Set Identifier (SSID) included in the list Service Set Identifiers (SSIDs), wherein the Service Set Identifier (SSID) is associated with an access point communicatively coupled to the wireless device;
• determining a uniform resource locator (URL) associated with the Service Set Identifier (SSID);
• retrieving web page content based on the uniform resource locator (URL);
• generating the message for the wireless device based on the content by parsing the content based on at least one keyword and filtering the content based on a posted date;
• inserting a hyperlink in the message;
• and
• sending the message to the wireless device.